6 Benefits of using animation in your business presentations

Corporate presentations are an opportunity to communicate and attract the attention of potential customers. So, it’s necessary not only to have good content, but it is also important to engage who is listening to you, and it usually takes around 7 seconds to capture the attention of your easily distracted and lost-in-thought audience. A great tool is to use animated videos for business. In this post we will tell you what it is about. 

Benefits of animated videos for business

1. Appeals more to the emotion and playfulness: Animated videos for business are a powerful tool to engage with your audience on a deeper and more emotional level. And when paired with storytelling you will be able to create strong characters and a narrative that will connect to your audience at a heart level. Sound, visual, and story have a potency that will resonate with the viewers.
2. You can narrate a process or make a timeline: A timeline is a resource that is used to visually display a series of events in chronological order over a given period of time, steps, or stages that make up a process. An interactive timeline includes elements or buttons that you can interact with. People can get additional information by clicking or hovering over these interactive elements. In an interactive timeline, it is possible to find information in many formats: texts, images, links, maps, and audio, among many other elements. This allows you to offer much richer content. In a virtual timeline, you can delve into the information as much as you want, and the people who visit it will be able to go through the contents at their own pace.
3. Dynamism: Animated videos for business are a dynamic format with multiple narrative possibilities, for example, you can use an animated infographic, an animated character that represents the narrator, or even narrate your presentation through a live cartoon. This type of interactive content engages people to feel motivated when they can participate, and the experience becomes much more meaningful.
4. Modulate the presenter’s pitch: You can complement your animated company videos by modulating the presenter’s pitch, what we mean by this is, for example, If when you introduce yourself it has a very serious tone or on the contrary, too enthusiastic, a business presentation supported by animation can complement your tone of communication and balance it.
5. Reinforce your storytelling at key moments: Storytelling is a technique that tries to connect with users in a magical, unique, impressive way. Is the art of connecting with users through a story with which they empathize or have a special meaning for them and, to a certain extent, reaches their hearts. It is especially effective when you add animation to help you excite your audience at key points in your presentation and keep their attention.
6. The calls to action (CTA) become more irresistible: Animated corporate videos are one of the most efficient digital marketing strategies today. This is explained by the fact that the human brain consumes information more easily in the audiovisual format. Therefore, you can and should encourage the user to watch your animation content through CTAs in your virtual environment. Using animation in your business presentations allows you to include an attractive CTA so that leads can contact you.

3 Types of animations that will help you make an impact with your presentations

1) Animated infographics

Is a format of visual data communication, using the technology used to reproduce static images in a finite temporal sequence or a loop and with temporal control of the duration of the exposure of each image. The goal of an infographic is to turn information into knowledge. 

Adding elements like animation and interactivity to your infographic is the perfect way to not only engage your target audience but also quickly grab their attention right away. 

On the other hand, a static infographic has the power to synthesize blocks of complex information, imagine how easy it is to convince your audience if you have an animated infographic that changes as you progress with your presentation,

2) Animations with characters

Gone are the days of flat, static images. Animated images are at their peak with GIFs, videos, animated characters, drawings, or, caricatures as they all depend on it to gain viewers.

An animated presentation with characters such as a cartoon has moving parts inside the slides and has creative transitions, and this turns out to be a much more engaging way to watch your presentation for the audience.

Animation can help any animated video for business more dynamic and help make information more memorable. You have plenty of variables to choose from depending on what you want to achieve and what is your public target. You can make your business presentation as a cartoon which can be a very fun way or as a set of images while there is a narrator that is explaining the presentation to your listeners.

3) Animated timelines

Whether your chronology is, or more complex, animated timelines are a great way to make your business presentation more digestible. All you need to create an animated timeline that will make your content outstanding is good planning and some knowledge of the basics.

We really like animated timelines, because it provides visual clarity and interest to your audience than a boring block of text or bulleted list. When well-executed, it can communicate complex ideas and processes in a clear and concise way.

A great idea to make a more dynamic animated company videos and animated timeline is to synchronize it to your own narration. It goes out the characters and stops at what is telling a story in chronological order. For example, Moment 1 where we started our company, now we will talk about Moment 2 (how we expanded). Etc.

Animated corporate videos: Are you interested in this for your brand? We can help you

If after reading this you find all this information to be overwhelming and don’t know where to start, don’t worry, we can help you create your own animated corporate videos. You can seamlessly make a clean animation; slide transition effects are always a must with plenty of options for customization.

In Stringnet, we are experts in marketing BTL, hybrid activation, virtual and augmented reality, gamification, motion graphics,  and more. We can build a plan tailored for your company.

Don’t hesitate to contact us!