Augmented reality (AR) is the blending of the real world and computer-generated imagery. In fashion, this technology can be used to make virtual try-on experiences as well as to protect certain aspects of a garment onto a user’s body. Let’s see in this article how works augmented reality in retail industry.
Augmented reality in retail industry: what you need to know
One of the most common applications for augmented reality in fashion retail is to create virtual runway shows. This lets designers show off their latest designs in an interactive format, which can help them get a better sense of how their work will look on a real body. In addition to virtual runway shows, AR can also be used to create custom-fitting experiences or interactive product displays. By using AR technology, a designer can show an end- user how their clothes will fit before they buy them.
For example, a user could use an AR app on their phone to make a virtual version of themselves wearing a selection of clothing from the brand’s collection. Another example would be for a designer to create a digital version of one of their garments and use AR to display it on the body of someone looking at themselves in the mirror or on a camera lens. This allows the user to experience how their clothes will look when worn in real life.
As a result, there are more and more companies developing products en AR for the fashion industry.
Examples of Augmented Reality in retail industry and fashion
Augmented reality is being used to create more immersive retail experiences by letting consumers interact with products from multiple angles. For example, by taking pictures of yourself wearing an item of clothing (or by holding up your phone), you can then see yourself from different angles and get a better understanding of how the item fits you.
Let’s dive into some examples of how brands are using this tool.
1) Innovations in magazines
Moosejaw was quite possibly the earliest magazine to increment customer interest in its list using expanded reality applications. In 2011, the brand sent off Marxent Labs’ X-Ray Reader application, which permitted male and female models in its list to be basically stripped down.
All shoppers needed to do was download the application and put their camera on the model. In under a moment, the X-beam capability showed a similar model, however in clothing. It required a ton of work to contend with the most recent contributions from The North Face and different brands.
2) 360° Parade
Topshop cooperated with tech organization Ignition to make an exceptional computer generated simulation runway show that transformed into a genuine show.
This experience permitted individuals to have a 360° perspective on the Topshop march. Clients in the store essentially plunked down and delighted in seeing the most recent plans being communicated real time in an extraordinary manner.
Increased reality startup HoloMe, then again, even chose to rise above virtual processions by making a holographic variant of marches. Subsequently, clients could see them from home.
Moreover, HoloMe chose to cooperate with British style brand RIXO London. Along these lines, they permitted shoppers to get and extend the multi dimensional images in their rooms utilizing just their cell phones. Utilizing the HauoloMe programming, which permits seeing excellent reasonable multi dimensional images; during the show, the models wore pieces from the planner’s most recent assortment.
3) Virtual fitting rooms
“Try-on” apps are an indispensable trend when it comes to the fusion between augmented reality and the world of fashion. Converse created an app that allowed customers to imagine what the shoes would look like on their feet without having to go to the store. To do this, they simply had to point their mobile camera at their legs.
Converse’s Sampler app also preceded other innovations, such as Vans’ virtual shoe experience. In this case, people could step on a virtual carpet to try different models of shoes.
Instead, Nike uses AR with the SNKRS app to sell unique sneakers. This augmented reality app allows consumers to purchase limited edition sneakers by unlocking product pages with their mobile cameras.
So, what do you think?
One more illustration of augmented reality in retail industry, blending parts of the web-based world in with this present reality to sell items, is virtual cosmetics applications. L’Oreal’s Makeup Genius application, for instance, has in excess of 20 million downloads and permits clients to take a stab at magnificence items on their telephones practically.
Also we can mention the Dubbed Dressing Room by Gap application, which permits people to basically take a stab at garments. Subsequent to choosing an item from the virtual rack, you can choose the article of clothing size and body size, so you have an ideal perspective on how garments will fit.
Augmented reality (AR) has been a buzzword in the tech industry for quite some time. The use of AR technology in fashion is still relatively new, but it’s starting to grow in popularity.
Augmented reality has a lot of potential in fashion, and it’s not just about creating custom clothing. Today, there are several different ways that augmented reality can be used in the fashion industry. For example, augmented reality can be used to help designers see how their clothes will look on different body types by using a virtual reality headset. In addition, augmented reality can be used to create more lifelike 3D models of garments that can then be used for marketing purposes. Finally, augmented reality can also be used to make 3D renderings of garments that are easier to understand.
All these applications have the potential to bring great benefits to the fashion industry. However, it will take some time for these applications to become widespread in the fashion industry.
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