How to organize an innovative virtual event? Discover 6 tips you should keep in mind to make an impact with your next digital event.
Some time ago, organizing an event online was new in itself. People were impressed that a meeting could be recreated online.
Now, due to the situation, digital events have become a standard. More and more brands, companies and professionals are using online channels to give presentations.
Which, little by little, has been taking away the novelty factor from said format. They all create events, congresses, conferences, anniversaries and even weddings through digital meetings.
So if you want to create a memorable virtual event that conveys a powerful message and grabs the attention of your attendees, you need to make it as engaging as possible. And for that, here are some key recommendations on how to organize an innovative virtual event.
The success of your virtual event will depend a lot on the platform or software you choose. It is the equivalent of choosing the venue to organize a physical event. It must provide a good experience from start to finish.
Sometimes by skimping on prices we get carried away by the simplest and easiest options such as using Facebook Live.
But the worst comes later.
Although they are useful tools, being free they do not have many functions to boost your event and on many occasions, they become unstable, the connection is lost or the audio is not well heard.
Therefore, choose to invest a little more and get a solid platform for paid events. Live streaming platforms have features and tools that will make your event more interactive and enjoyable.
With them you can place titles or texts on the screen, PowerPoint presentations, your logo, company colors and some even have avatars and virtual 3D environments.
Remember that first impressions are valuable and unrepeatable. If your virtual event does not give the user a good experience, they will never forgive you. Because they have used their valuable time to register and attend your digital event.
Virtual events are usually cold.
That is, a speaker or several speakers behind a camera talking for hours. While the attendees convert they stay in the background.
There is no interaction and the warmth of human contact is lost.
Thing that in face-to-face presentations, the attendee could establish eye contact with the speaker, or he could drop one or another joke to lighten the tension of the environment or answer a question live.
Therefore, to organize a virtual event that feels natural, you need to have a platform or software that highly values this aspect.
For example, at Stringnet we have developed Virtual Land, the first immersive software with a human side.
We say a human side because it is not a simple platform that puts you behind a screen and reduces your attendees to virtual names and a few chat messages.
It is a virtual event platform that:
With all these functions you can organize a warm, close virtual event that generates a pleasant moment for each of the attendees.
This does not directly affect your event being more innovative, but it is essential to reach more audiences and get more people to join it.
Use the different digital communication channels to publicize your event or conferences, you can do it organically through posts on social networks or pay for ads on them to segment and get people who are interested in the theme of your event to decide to participate.
End your virtual event by giving yourself some time to resolve the specific doubts of your clients, solving the doubts of your attendees at the end of your virtual event to settle one or another doubt of your attendees.
And it is probably that the round of questions is one of the most anticipated moments. Since when one learns something new, thousands of questions arise.
Making a round of questions or Q&A will allow you to specify some details of the topics that you have presented in your congress, conference, or masterclass.
In addition, doing a question-and-answer session gives you a space to show the attendees that you are an expert and knowledgeable on the subject. That you really know what you’re talking about. Which helps improve the reliability of your professional or business brand.
Likewise, giving time to answer questions helps to generate engagement with users, who will feel very grateful for your genuine concern to transmit your knowledge.
One of the main reasons why attendees sign up for a congress or conference is for networking. Either because they seek to expand their network of contacts or have a debate with different points of view.
If you want your event to transcend, creating a space dedicated to networking is ideal.
You can create a private Facebook group that only event attendees have access to. Or use a software that integrates networking function.
At Virtual Land we have meeting rooms for networking. There, users can interact either by speaking or via chat. Imagine how great it would be to have your own space to foster professional relationships in the same style as a real event.
If you want your digital event to be the closest thing to a face-to-face one, it is necessary to involve all your senses.
The more senses stimulated, the easier it will be to retain information, as well as remember your event and its brand.
How can you achieve this through a screen?
With our virtual software to organize an innovative virtual event, your attendees will have an immersive listening experience totally similar to that of a real environment thanks to the incorporation of spatial audio.
Spatial audio will make your attendees hear sounds with a natural understanding of their location. Because, as they move the image of the virtual tour of the software, the audio adapts.
If the user moves away, the sound is heard more distantly. But if he gets up close, he’ll be able to enjoy your exhibit with front-row audio. Fascinating, right?
The show must go on. With Virtual Land you will be able to revive your events, graduations, anniversaries, congresses or canceled conferences and take them to a 3D platform so immersive that your attendees will not know the difference if they are in a virtual environment or in a physical location. Offer them that interaction and human contact that they so desire.
Contact us here.
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