Maybe you have already heard of it: virtual reality (VR) has come to stay. And this statement is more true now than ever since VR is permeating a lot of important industries like gaming, fashion, automotive, and, in this case, real estate. One feature of this technology that is really revolutionizing selling or renting properties is the fact that with it you can recreate whatever kind of space or environment without even having the physical space already built. Stay tuned to learn more about how your marketing strategy can benefit from virtual reality real estate tour.
But first of all, what is a virtual reality real estate tour?
As its name suggests, a virtual reality tour is a remote walkthrough that people from all over the globe can take at the same time around a place that has been virtually represented by VR and/or augmented reality (AR). In order to have access to that virtual place, people must use a virtual headset, such as a pair of goggles, headphones, and a good internet connection.
All these elements are crucial to provide the best immersive experience to the customers. And “immersive” is a key word for any VR activity since it makes it possible for the attendants to feel as if they were in a physical space.
Talking about the space, it could be a virtual representation of a fashion exhibition (like Gucci did in 2021), a car showroom (like Tesla’s Showroom in VR) or, what brings us today, a real estate.
When it comes to real estate, a VR tour is the best ally for a marketing strategy since it lets customers access your portfolio without even getting out of their houses.
A virtual reality real estate tour takes advantage of VR immersive experience to make buyers fully dive in the place they have chosen to look at by giving them the opportunity to explore on their own pace the interior and exterior of a building.
There are two types of virtual reality real estate tour: guided tours and interactive tours.
-Guided tours are those where customers can go in an immersive way around the place. Another variant of this tour is a 360-degree video, which is considered a virtual reality experience as well.
-Interactive tours, in the other hand, allow customers not only to see the place but, as its name suggests, to get to know more about every object displayed in it. This kind of tour is strongly advised if you are looking for amplify your social media and online presence.
Now, what kind of experience would you appreciate the most: walking around an empty house with naked walls and a standard tile decoration or, instead, take a tour through a house with furniture, elegant floor decoration, exquisite curtains, and with vivid colors on its walls?
For sure people would rather take the second tour than the first one. But why? Let’s see
What was previously described in the second scenario is called home staging, i.e., having the taste to make interior design in order to guarantee some kind of connection between the space and the buyers.
This is a proven strategy by which you can make an easier engagement with people since the more customized a place is, the better the chances it has to be sold or rented. And it’s so effective that it is used in both physical and virtual tours.
So, if a comparison is done between these two ways of making home staging, VR technology is a big plus for virtual reality real estate tour because realtors and providers don’t have to spend time and money moving things or hiring extra services to make any interior designing. And every extra customization can be applied in a matter of seconds to the original idea.
Besides saving money, virtual reality and home staging can also improve your marketing strategies to sell more. Let’s take a look at it!
In marketing strategy, it is not a secret that the more specified a target is, higher are the chances for closing a deal. Why? Because knowing your public’s needs and desires gives you the advantage of adjusting your product, or in this case, your virtual reality real estate portfolio, to what the customer is looking for.
Taking this into account, virtual reality real estate tour and home staging can improve your marketing strategy since you can target a specific public and work on a precise interior design that lets them have an image of what they have envisioned. So, applying this strategy will assure making engagement with people easily, therefore, it increases the chances for closing a sell.
Another feature you can benefit from having a VR real estate tour is that your web site will stand out among others since you promote a new and remote way for discovering houses and commercial properties. This innovation will not only attract people from different ages but also from all over the world, which at the end of the day would give your business more brand awareness online.
This last point takes us to the following one.
Virtual reality real estate tour will not only multiply the numbers of possible clients but also will robust your portfolio because this technology let you design the interior of a yet to be built property. Which means that you will be ahead of traditional sellers and have more options to offer.
With no doubt VR is changing the way real estate is done. And offering an immersive tour is more fascinating than brochures. On the other hand, it saves time and money for both realtors and buyers. Virtual reality real estate tours are becoming more popular as people get familiar with VR and its amenities. Don’t stay out of it.
Here at Stringnet we offer you support and the expertise on VR, AR, and Internet of Things, among others new technologies that will skyrocket your business. Let us guide your way through this new exciting experience.
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