VR has quickly been paired with digital marketing to become the future of marketing as a whole. Almost all brands and industries can use it in some way to market their products and services like we will see in this article. Virtual Reality applications are almost infinity.
It is already possible to show the benefits of the products and allow consumers to see everything about it and, above all, create brand awareness. This can be through videos, photos, games or simulations, and many other VR applications.
Virtual Reality Applications: TOP 10 Industries that use them
With VR, health professionals get to practice a little with virtual reality bodies. AccuVein is a company that has created a scanner that helps nurses to map the veins of a patient’s skin. Virtual reality therapy is also very popular for disorders such as post-traumatic stress disorder, as it helps patients to calm down.
Unimersiv is an educational platform that uses virtual reality to make learning exciting. Students can learn about any and all subjects. This tool allows teachers to use VR to take their classrooms into virtual field trips. Using VR in education, students can see real history in history class or visit famous museums in art class.
Trying products before buying them is normally impossible in online shopping, but virtual reality makes it possible with their virtual trying on. In the case of a retail industry, companies can use virtual fitting rooms to try out the products. There are many brands that are using it, such as Trillenium and eBay.
Virtual Reality makes it possible to visit a place before visiting, and check if it’s like advertised. You can become a virtual tourist before you become a real tourist. To make an example for the tourism industry, a company called Thomas Cook has created VR movies that show the destinations they offer, so that customers can get an idea of the places they are going. In case you don’t have the chance to travel, you can use many apps to visit virtually all the countries you ever dreamed of.
In this industry VR helps clients to save time when inspecting a new house, and make it at home, and really go visit the ones you really like. Matterport is a company that is using VR to cater virtual tours of real properties that potential customers can review before buying or seeing the property in person.
VR can help clients visualize how a building would look before construction even begins, and be able to make changes in time. Architects use 3D simulators for their designs. The company NEXT/NOW creates VR experiences for physical spaces and places. This company uses AR, Projection Mapping, Kinect and multi-touch interactive installations.
VR can also be used to create art. There are many tools to help artists, for example, tilt brush that allows the creation of 3D brush strokes, also adding special effects, graffiti, among others. There is a company called VIVE Arts who are committed to integrating ground-breaking art with cutting-edge technology, enabling artists to reinvent art experiences and building a richers art ecology. This company aims to explore VR, XR, blockchains and digital art in all its forms.
VR can help car designers use virtual reality to find out what new prototype cars will look and feel like before creating expensive prototypes that can cost millions, or reality apps that allow customers to experience how it would be to drive the car. Companies such as Ford, BMW, Jaguar, Land Rover and Volvo are using this high tech.
Nowadays there are many many games that use VR, it’s the way Augmented Reality and Virtual Reality started. You can find all types of games for any taste, even space and ocean exploration. Games are the most conventional and famous application of virtual reality. It’s so much fun being transported to different worlds while playing.
Even the military industry is taking advantage of AR and Virtual Reality applications, for example, ScopeAR uses it to maintain and repair military equipment. Another company that uses VR is a company called VirTra that provides training to law enforcement and the military. There are also many military and law enforcement applications for virtual reality. Basically, VR can be used for flight simulations in the air force, tactical training in the army, etc.
What are the different applications of virtual reality?
If we look at the main business sectors, Virtual Reality is increasing its presence in all of them and will do so more strongly in the coming years. Sectors such as engineering, health, the public sector, retail, video games, events, entertainment or education, among many others, are some of those that are most confident in a technology with an enormous development capacity. Especially in regards to marketing for brands, it had a great increase and we can see it will only get more hype in the near future.
There are 2 large groups and types of Virtual Reality applications:
A 360º video is a type of video that is produced and recorded by a special camera that captures reality in an immersive way. It can be produced and programmed to be incorporated into web pages with the aim that users can rotate within them in all directions of the space and have a first-person experience of the space.
Fiction Worlds created to measure:
The most advanced version of the current Virtual Reality allows visualization through virtual reality glasses and the possibility of walking in real time (RT Technology – Real Time) and in all directions of space, obtaining a much more immersive and direct experience of space.
What is the main purpose of virtual reality?
The objective of the creation of VR aims to generate an environment that cannot be differentiated from physical reality, since through said physical world, virtual reality uses it to replace it by an input and output information environment through a computer.
The fundamental idea, for which virtual reality was developed, has always been to achieve the creation of an unreal but possible world, for which it has been endowed with objects that have relationships between them and allow the interaction of people in said world unreal universe.
Some other benefits of using this technology are:
- Learning in controlled and safe environments.
- Helps people overcome phobias or other mental health problems.
- Entertaining simulations and video games.
- Virtual designs that reduce costs.
- Shared virtual sessions where users from different place can collaborate .
What are some virtual reality applications in marketing?
The different applications that virtual reality can have in marketing are the following:
- Electronic commerce: One of the main disadvantages of electronic commerce is that you cannot see or touch the products before receiving them. But, if we add an experience that allows the consumer to walk through the store or experience the product as if it were a real visit, consumer satisfaction would improve significantly and impulse purchases in this market would be a reality.
- Use the Product Placement: There are already brands that are making 360º videos. This type of advertising will soon be linked to the appearance of brands as product placement in fictitious environments with the aim of reaching the customer and adapting the product to their needs.
- Creation of events to present the products: Creating an event to present a new product or service is going to change thanks to virtual reality, not only because of the expectation that can be created, but also because it will allow our target audience to learn more about our products or services.
- Create quality content: Generating quality content is always important, but if we do it with the help of virtual reality we can reach the consumer in a more attractive way. We will even get to the center of emotions and provide added value that will be difficult to forget.
Nowadays consumers are under a constant visual and auditory stimulus bombarding across all devices and media. We can no longer rely on a passive audience to see or not see an ad. Marketing must create experiences and provide brand impressions that are hard to ignore. To achieve this, virtual reality can become your main ally.
Do you want this for your brand?
If you wanto to bring your brand to the next level of marketing, at Stringnet we can help you. We are an expert team in Virtual Reality, Metaverse and much more.
We have mores than 30 years in experience with BTL and new technologies. We can build a campaing for you that includes also AR, gamification, holograms and everything you can imagine. Your costumers will love it!