What Is Virtual Reality and How Does It Empower Your BTL Events?

Although the term is very fashionable lately and appears everywhere, many don’t really understand exactly what it means. What is virtual reality? It began as a science fiction subject addressed only by literature and cinema, but today it already underlies as part of everyday life, but do we really understand what it implies and what are its potentialities?

What is Virtual Reality? Let’s Take a Look

Virtual Reality is a set of scenes and objects that are generated by computer technology, where the user feels that he is immersed by using glasses or a Virtual Reality helmet, making it possible to perceive 360° scenarios in high definition. It also has audio and motion sensors.

With Virtual Reality you have the possibility of immersing yourself in a video game as if you were the same character, you can learn to carry out operations of any kind or carry out sports training. In other words, depending on the objective of the simulations, the images may or may not be realistic.

What is Virtual Reality Used For?

Virtual Reality can be used in various fields and for various purposes. We believe that Virtual Reality is here to stay; many video games, for example, allow the player to immerse themselves in the story and enhance the 3D graphics.

In the field of education there are many possibilities to use this type of technology. It can be used to visit museums from a distance, design buildings or learn about planets. In the middle of the health and medicine industry, in cases of surgery, it is used to simulate parts of the body before an operation.

Similarly, an architect or engineer can also take advantage of this technology to simulate the construction of a project, being a powerful tool for clients to visualize the designs before and after construction.

Likewise, Virtual Reality systems can be used in the area of ​​communication in interactive documentaries or 360° news streaming.

In industrial applications, Virtual Reality can be used in the field of maintenance or complete remote assistance including collaborative mechanisms. It is also possible to train personnel in the handling of industrial machines and heavy equipment without this representing a risk. Or you can simulate realistic incident environments. These drills can help corroborate actions, leaks, or machinery failures.

Virtual Reality technology can have military applications, such as combat training in simulated environments.

In the tourism area, it can be used as guided tours with high-quality 360° images, or it can be used to take customers to different parts of the world depending on the type of international food they choose.

What do you need to empower your BTL events?

In general, Virtual Reality systems are composed of the following:

• Virtual Reality glasses/helmet: these are responsible for the projection of the images. They generally incorporate a screen or the support that includes one, such as a smartphone or tablet for example.
• Processor: it is the hardware that is responsible for the operation of the technology, usually it is integrated into the screen.
• Position sensors: monitor the user’s location and movements to recreate them in the virtual world.
• Software: is responsible for managing the execution of the system, processing the images and coordinating the system in general.

These have been the basic components, but this type of technology can include other types of sensors or peripherals to increase the level of interaction, such as:

• Audio systems: There is a possibility that the Virtual Reality environment can work without audio, but these are usually included.
• Wide-range sensors: Sensors can be placed in multiple rooms or throughout a building so that the system allows users to move based on their real-life movements.
• Hand controls: They serve as input systems to execute functions in the virtual world quickly.
• Simulators: detect the user’s movements in the virtual world and recreate them in real life.
• Movement belt: it’s a treadmill for when the spaces become limited without the user having to move around the room.

Stringnet: BTL and Virtual Reality hand In hand

Your BTL events and campaigns can now be strengthened with Virtual Reality content and thereby make your audience experience new emotions and get closer to your brand. The idea of ​​this technology is to take your audience to distant places or extraordinary situations, transporting them in an instant, with which you can create stronger links with your client, with your product or service.

Currently there are many brands that have made use of this tool. There is no doubt that Virtual Reality technology has the effect of impacting your audience, however, it is important to know how to place it at the right time and place, it shouldn’t feel forced.

Bet today on new forms of communication to convey your message.

At Stringnet we are an interactive marketing agency, and we have a professional team that will help you renew your image and impress your clients without suffering failures that could alienate your audience. We can produce your BTL events with Virtual Reality, customizing it to suit your brand.

Contact us and enter a new universe with your audience.