What Are 360 VIDEOS And How Your Business Can Benefit from Them?

Everyone is talking about interactive 360 video production. But what do they actually mean? Can they really change the video marketing industry as people say? How could your company benefit from this type of audiovisual content?

On Stringnet, more and more people ask us about this kind of content and if we are a 360 video production company. It’s easy to understand why they are becoming so popular. 66% of people are willing to watch them and do so 44% more of the time. Also, the way they interact with the video produces a lot of useful feedback. One study found that 360 videos drive twice as many conversions as traditional videos with up to fourteen times higher click-through rates.

What are 360 video production?

It is a technology created in 1995 by Media Company. It is a type of immersive and attractive video that has gained popularity in recent months on platforms such as Facebook or YouTube. Allowing viewers to move the camera without limits and give them control of what they want to see.

Nowadays, you can choose a 360 video production services, like the one offered by Stringnet, to develop a unique experience on Facebook or YouTube. You can even post the videos on your website to increase the rate of purchases.

Benefits of 360 video

Including 360 videos in the interactive marketing strategy provides clear benefits. Aside from the unlimited possibilities it gives to viewers and creators, it encourages engagement and triples the conversion rate of traditional videos. Plus, it has a 30% higher repeat view rate. It is very likely that your audience will respond better to your marketing efforts if you use an immersive 360 ​​video that they can interact with.

There are several ways to incorporate this technology into marketing campaigns. Here are some ideas:

Filming of live events

If you’re hosting a public or corporate event, why not give those who couldn’t be there a chance to see it virtually, either live or after the event? For example, filming festivals not only gives you quality content to engage your audience, but also an opportunity to turn the footage into promotional material to support future events. Show your audience what you offer in an extraordinary way.

Interactive video tours

Whether you’ve just opened a new store or want to turn heads at trade shows, a 360 video is a great way to show people where you are and what you have to offer.

If you want to add 360 videos to your interactive marketing campaign, at Stringnet we know how to help you.

If you want to know more about our services, contact us here.