QR codes are everywhere today as a convenient way to store and distribute information, while being quickly accessible to anyone and with devices as widespread as a smartphone. The use of these 2D codes (bidis) is very wide, in consumption, companies and all kinds of industries. You can find them printed on a product’s packaging; on a business card; at a restaurant table; in a supermarket; in a museum; in the field of crypto currencies; in advertisements, etc. Do you want to see some QR code marketing examples? Keep reading.
These ‘quick response codes’ came as an evolutionary leap from bar codes and motivated by the need to increase the amount of information and possibilities of use of what they were capable of offering. They were created in Japan by a subsidiary of Toyota in 1994 and spread rapidly in the Asian country at the end of that decade. Finally, in June 2000, the ISO international standard was approved, which today is used massively throughout the world to the point of becoming the most popular 2D code of the existing ones.
If you want to get In the QR wagon, keep reading about some cool QR code marketing examples that brands are doing in their campaigns that you should definitely copy:
Taco Bell has been consolidating QR Codes marketing as a feature of its limited time lobbies for many years now. At the point when Taco Bell sent off its ‘Doritos Locos Tacos’ back in 2012, it put QR Codes on all Taco holster bundles as an approach to making client commitment.
Another moment where Taco Bell nailed the utilization of QR Codes marketing campaigns was the point at which they made QR Codes that seemed as though a plan made from lemons. Taco Bell put these imaginative QR Codes in their print promotions distributed with US Weekly and People. The mission was a drive for the advancement of ‘Taco Bell Cantinas,’ which was the eatery’s effort to serve a Gourmet menu.
Nissan sent off another fascinating QR Code drive for versatile commitment by putting QR Codes on vehicle window stickers for the whole product offering up in 2012. These QR Codes drove clients to finish item related data, for example, the key elements, item outline recordings, extras that show up with the vehicle to give some examples.
GM chose to include QR Code stickers its Chevrolet kind of vehicles. The auto monster is planning to expand the interest for its items by expanding client commitment through QR Codes.
The maker likewise chose to supplant the Service Parts Identification (SPID) name on the vehicle leaves behind QR Codes to act as a more dependable approach to getting to basic data.
L’Oreal joined forces with Glamor and utilized QR Codes marketing strategy inside cabs to catch clients stranded in rush hour gridlock. The mission advanced the scope of Lancôme and Yves Saint Laurent product offerings by connecting QR Code missions to recordings about how to utilize the items and diverting to the store page. The mission assisted L’Oreal with expanding its application downloads by 80%.
The UK-based retail monster Tesco previously made virtual stores in South Korea, as a straightforward ‘Shop on the go’ answer for clients with long working hours. This drive of Tesco ended up being a successful methodology for them to recover the clients they had lost in South Korea because of their bustling timetables.
The energetic reaction got to the advantages of these virtual stores drove Tesco to send off additional virtual stores in the UK too.
As has already been mentioned, QR code marketing ideas can be located anywhere, they have been extended to be used in brochures, posters, magazines… It is an easy and fast system for accessing digital information from any physical space. With a smartphone you can access the data it offers, just access its reading application, and point the camera until it focuses on it and allows access to the destination URL.
With this format, digital data is extended to any physical object, creating a digital measure to carry out operations and marketing strategies. It is a very creative technology that allows and speeds up the use of web services in mobile terminals. As already mentioned, the passage to the content using a smartphone to read the qr codes is immediate. This allows the reader to open the web browser for a specific URL or store a business card directly in the mobile contact list, even connect to a wireless network.
In Stringnet, we can help you with an inovative QR code marketing strategy. We are experts in BTL, experiencial marketing, virtual and augmentes reality, gamification, hybrid experiencies, videomarketing, metaverse and more.
Let’s take your brand to the next level.
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