Por stringnet
Learn about the 6 most important benefits of Motion Graphics for corporate videos.
Do you still believe that in order to have a good corporate video you just must talk for minutes about how great your company is in front of a camera? You couldn’t be more wrong. Generally, what this video format does is bore your target audience. Besides, users on the Internet want fast and simplified solutions.
The mind is so fuzzy and distracted that if your corporate video looks like any other, all the information you hear in your recording will be forgotten in an instant. If you want to have an audiovisual piece that captivates your prospective clients and that manages to communicate your company’s products or services in a simple way, what you need is a Motion Graphics video.
WHAT IS MOTION GRAPHICS?
Motion Graphics is a digital animation that gives the illusion and sensation of movement through images, photos, texts, icons, and other elements.
It is used for exhibitions, events, interactive presentations, audiovisual post-production, and of course, corporate videos.
BENEFITS OF MOTION GRAPHICS FOR CORPORATE VIDEOS
MAKES COMPLEX INFORMATION DIGESTIBLE
The main benefit of this animation technique is that it facilitates the explanation of complex information.
That is, it makes it easier and more digestible for your target audience. Because you may be an expert, but they are not.
This type of video is ideal for companies that need to communicate information that is difficult for mortals to understand. For example financial industries, and technology companies.
SYNTHESIZE AND SUMMARIZE THE MOST IMPORTANT INFORMATION SO THAT THE INFORMATION IS EASY TO REMEMBER
As we mentioned at the beginning of the article, the human mind is often easily distracted.
While you passionately tell the camera about your company, product, or service, your client will be thinking about what they are going to have for breakfast tomorrow.
Informative or corporate videos must be educational, dynamic, and concise. Otherwise, the valuable information you have to tell will be lost in your customer’s mind.
A video with Motion Graphics explains the important points to consider about a company or product. It does not go around the bush, nor is it ambiguous. It narrates what your client really needs to know so that he can easily remember it.
TRANSFORM HEAVY AND BORING INFORMATION INTO FUN AND INTERESTING
When students see a blackboard full of endless, colorless, unfunny text, they get bored and misunderstand the subject.
While if they see a blackboard with conceptual maps, colors, and didactic material, it becomes more fun and easier to understand.
This analogy also applies to corporate videos.
Where the typical long video full of information is the blackboard with text and Motion Graphics, the savior of boring classes.
You already know that Motion Graphics videos have the great benefit of synthesizing complex information.
But not only that, but thanks to animation and the infinite creative possibilities of Motion Graphics, it is a good way to narrate “boring” information such as statistics or the history of your company.
IT IS PERFECT TO EXPLAIN HOW YOUR PRODUCTS OR SERVICES WORK
You don’t have to do a 10-minute tutorial explaining how your product or service works. People want quick fixes. In addition, it often happens that when we record in the first person, we tend to talk too much or not get to the point.
A video with Motion Graphics summarizes the most important aspects of your product or service, its uses and benefits.
In addition, thanks to the visual help of animation, such as objects moving or titles appearing, the visualization is more pleasant and attractive, making your prospect stay to watch the video.
GIVES YOUR COMPANY A PROFESSIONAL LOOK
We don’t know why, but there is something about motion graphics that makes a good first impression on a company.
This type of digital animation creates an elegant and professional image and generates a positive perception.
So not only do you take advantage of summarizing and making your corporate video attractive, but you also work on the branding of your brand.
IT IS CHEAPER AND SAVES TIME
Renting photographic equipment, a camera, microphone, lighting sets and a professional who oversees the production is investing a good sum of money.
Also, to create an attractive video you will need to get out of the office and take shots in different scenarios.
Which, apart from spending money on mobility, is very time consuming.
Videos with Motion Graphics can be made from the comfort of a studio or office.
Well, all you need is a good PC or laptop. And since you don’t have to shoot in any location, or correct lighting or sound errors, the delivery time is faster than a common video.
MOTION GRAPHICS FOR YOUR CORPORATE VIDEOS
With a Motion Graphics video, you will captivate your customers and make them fully understand how valuable your company’s products and services are. Without boring them and without being one of the crowd.
At Stringnet, we communicate the essence and proposals of your company through an attractive and personalized animated video for your business.