There is no denial that since the start of the pandemic our lives have become a lot more digitalized, which has led to a growth in interest and innovation on AR technology. Within the rise of the pandemic, since last year you can see how many businesses have embraced AR technologies, and we believe that this 2022 the hype will go on the rise.
Whether you want to get on AR technology wagon or not, people who have been skeptical about using this high tech are starting to change their minds and even the corporate and industrial sectors have shifted their perception on AR technologies, making it easier for the general public to engage and interact in a more fluent way with brands in this time of world crisis, it has adjusted the buying behavior of the people and has the capacity to tailor the needs of the public.
8 AR TECHNOLOGIES TRENDS FOR 2022
Its true that we don’t know what the future of AR technology is, especially since the industry is moving at a very fast pace but there is a few key trends we see in the near future:
1. AR TECHNOLOGY AND MOBILE
You can find mobile AR in the Apple AR kit 4 and 5 and Google’s ARCore technology. In case you want to try it for yourself and are wondering which AR technology to pick, in terms of performance both are almost the same. In the case of ARKit, it has the best compatibility between software and hardware, on the other hand ARCore has a lot more user accessibility, but support is not assured because of hardware variation for every device.
2. AR TECHNOLOGY AND NAVIGATION
This year AR navigation will be on the rise being applicable for the display of AR directions for indoor areas, this type of technology can be very useful for both consumers and businesses. As for outdoor areas, in integration of live view and Google Maps location sharing is something to look forward this year
3. AR TECHNOLOGIES AND HEALTHCARE
During these difficult times where restrictions are placed and hospitals are overcrowded, merging AR technology and healthcare is a must and will be evolving in order to change the traditional healthcare model. For example, AR/MR-enabled hands free and IA based diagnostic tools. Also, telesurgery and telemedicine solutions and mental health apps will be a big trend for 2022.
4. AR TECHNOLOGY AND SHOPPING AND RETAIL
We believe this trend will be for years to come and will be one of the best AR technologies to embrace, having a variety of options for customers such as the option of virtual looking at the shops, and even some have the option of virtual fitting rooms, allowing the customers to try the products before buying it.
5. AR TECHNOLOGY AND REMOTE ASSISTANCE AND TELEWORKING
Since 2020 teleworking has become a reality for many people that started working from home because of the pandemic and we believe it will be a reality for years from now on, with video conferencing being the main vein of this new reality. Another AR trend within teleworking will be professionals in different areas guiding customers using on-screen instructions.
6. AR TECHNOLOGY AND THE AUTOMOTIVE INDUSTRY
This 2022 AR technology will be used as a marketing tool, but also automotive companies have been investing in augmented reality windshield technology, dashboard-mounted display and overlay graphics on the camera footage, and automotive showrooms so the buyers have the chance to test drive. There are also other applications for drivers such as the heads up display (HUD).
7. AR TECHNOLOGIES AND EDUCATION
The whole education system has suffered greatly by the COVID-19 pandemic, but education has also had to get into the AR technology wagon being AR a very useful learning tool for students. But innovation in this area has increased as for example, apps that help students learn concepts, learn through simulations or have training with AR experiences that otherwise would be difficult or even dangerous.
8. AR TECHNOLOGY AND THE METAVERSE
The Metaverse has taken the world by storm trying to improve the teleconferencing meeting into a more real life like experience. AR in the metaverse will likely be available through virtual reality headsets, smart glasses with AR. In fact the company already announced they are working on the “Project Cambria” which will be a virtual and augmented reality headset for a feeling of real communication.
OUTLOOK ON AR TECHNOLOGY
Currently there is a great potential in AR and many industries and businesses in many different fields of work are starting to notice and take advantage of it and it will change the game in all scopes, by helping overcome challenges and making the way for new opportunities in benefit of those same industries as well as the clients.
Take into account that all the AR trends mentioned are already on the verge of growing, developing and they will play an important role for years to come, its potential cannot be denied.
If you want to get in the AR wagon for this 2022, Strignet US has high quality augmented reality services for your company. Don’t hesitate to consult us, and be part of the future, today.