Many industries had a setback because of the challenges that the pandemic represented, we all know about this so far, especially the music industry since the gathering of large crowds was banned, many artists decided to start performing online, which means that the music industry has had to ever since, find new and creative ways of making virtual music concerts.
Here we have some exciting ways artists have enhanced their online events to attract more people, hopefully, you will find these inspiring for your own gigs. Let’s see how to do an innovative virtual music concert.
Just because it’s an online concert doesn’t mean that people cannot enjoy merch as they used to in traditional concerts. Just send the package to their home address!
A great way to build anticipation for yours virtual music concerts is by inviting people to other events related to the theme of the concert, the music genre, or the artist that will be performing. These related events could be, for example, karaoke, fan art, contests, raffles, etc
With online concerts, people should also get the VIP treatment! Only in the case of online concerts, it could be something like song requests, shout-outs, Q&A, bonus content, and any other thing that can make a fan feel special.
You can make a series of concerts by picking themes, something like an online festival with planned virtual concerts with related performers.
With more artists involved there is a greater chance of more attendees, so bringing together multiple artists into a large event, it can be made up of smaller sets, or a festival.
Some unique extras for the fans would be a great way of making fans feel very special, some ideas could be: cover performances, creative music videos, shows of older albums, etc.
You can make the online gig into a charitable opportunity where attendees will feel good about spending their money on virtual concert tickets. Fundraising for a good cause can also have a positive impact worldwide.
A good way of getting closer to the fans during the streaming of an online concert could be, setting up a Q&A and behind-the-scenes footage that can make concert goes feel a more personal connection to the performers.
A fan chat allows attendees to interact with each other during the live streams for a more real like feel. If the person doesn’t want to engage in this, they will just need to minimize the chat room and enjoy the concert!
If regulations allow you, you should definitely consider a hybrid event. It could be for example a drive-in event that is also being live-streamed for people who can’t be there in real life.
The advantage of live streaming is you can reach out to far more people than a traditional concert ever will. Analyze data to help you pick the best time for your events, and if the fans are scattered across different time zones, you can always make several events.
Take into account these last few tips to make your performances perfect! The right tools are essential, as well as the planning and the right timing, therefore you will need the most basic, yet most important elements such as a great quality picture, clear quality sound, and broadband internet service for the live streams.
Let’s face it, live online events and virtual music concerts are here to stay, so might as well take advantage of it as much as possible with new, creative and innovative ideas that will help to bring people together through art.
A crucial question before organizing a virtual concert is where will you stream it? There are many options such as Facebook, Instagram Live, Twitch, etc. But your target audience may be on one or the other, identifying which one is ideal for you is key to ensure the highest possible attendance and thus the success of your event.
To be able to broadcast on digital platforms you need much more than musical instruments and talent. You also need to have essential tools on hand such as a good resolution camera, a microphone, a stable internet connection, as well as more specialized tools such as a mixer to ensure that vocals and sounds blend effectively.
Digital platforms have the power to reach a massive audience that transcends even borders, finding the right time for both local audiences and audiences from other territories to join in can guarantee you a larger attendance. For this reason, many digital events are organized on weekends where it is more flexible for users.
Once you have defined the platform where you will broadcast, as well as the day and time of the event, it’s time to spread the word. Promote your event on social networks, be sure to do it well in advance so that it remains in the collective unconscious. This is a step that will not be achieved with a single publication, you must keep encouraging and making reminders and even reveal the details little by little until the date of the concert.
It doesn’t matter if you’re doing it in a small room, or if you’re just going out on a chair with a guitar, setting the stage will give a plus to your event to provide a more attractive experience. Decorate the stage, shape it to match the theme of the concert, make sure the lighting is in your face, and make sure it brings out the best in you.
Here at Stringnet we have the crew, the experience and the technology to help you with every kind of online events, including a virtual concert.
We are experts in marketing BTL, hybrid activation, virtual and augmented reality and more. We can build a plan tailored for your company.
Contact us here and let’s see how you can get in this new era of marketing.
An event can give you the opportunity to connect with your audience in multiple ways and make this experience much more enriching. Follow these recommendations to take your virtual concert to the next level:
One way to stay in the audience’s mind for a long time is to offer them products related to the event, such as clothing, posters, among others, that will allow them to relive that special moment in their mind every time they see it. This strategy can be included with the purchase of the ticket and thus get a little more out of the ticket sales.
To increase tension among the audience you can plan a series of small events related to your concert, such as contests, karaoke sessions with prizes, social media challenges, and even offer direct interaction between the artist and the fan, among others.
The VIP experience, of course, cannot emulate the same experience that you could offer in face-to-face meetings. But this is not limiting, you can still offer tickets at a higher price in exchange for song requests, personalized virtual meetings, thank yous, among others.
One of the great challenges of virtual events is to make them as unique as a face-to-face one, so you must make sure you are the best host. Interact with them, you can invite them to participate, to talk, to request songs. Put into practice everything in your power to make that moment as close as possible.
Despite what many may think about virtual concerts, the truth is that they also have multiple advantages, these are some of them:
No matter how big your audience is, everyone can fit in a live broadcast and each user can watch it from the place they prefer. In addition, no matter where they are, the reach of digital platforms is global and they can see you from anywhere in the world.
Both the audience and the artist save much more with virtual music concerts. On the one hand, the audience does not have to spend on travel, or stay, just sit on the couch at home. On the other hand, the artist doesn’t need a big stage either, it can be a recording studio or simply do it at home if he has everything he needs in that space.
The organization of the virtual concert can be much simpler than a face-to-face event, it is not necessary to hire large teams or check the best availability of spaces, everyone can attend a digital meeting without leaving their homes.
The feeling of being in a space where you can see the artist up close and personal, or the excitement of hundreds of people who have the same expectations as you, is not the same in a live show. Although from a distance you may be more comfortable, it is also true that the way of interacting changes considerably.
When you’re at a live concert nothing can distract you, nothing else matters, there’s no way you’ll take a work call, or get a knock on your door and have to answer it. A real time and space experience keeps you immersed in the event at all times, something that unfortunately vanishes in online encounters.
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