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If you’re planning on doing an event and are looking forward to promoting it, using social media is always the best idea. It will get to so many more people since Facebook allows you to set up fan pages for free, set up private event pages, Facebook lives, and so much more to help you sell tickets. But how to create an event on Facebook? Let’s see.
We hope this article serves you as inspiration to create your event on Facebook. You will be able to review information in this guide about how to share events, make them private or public, how to use Facebook Live, how to share live content, and so much more.
How to create an event on Facebook
This is how to create an event on Facebook, step by step, in every case.
From a personal profile
- Click on the menu button.
- Then press the Evets tab.
- Select create a new event.
- You will get two options: create an online event or an in-person event.
- And to finish you will see that on the left of the sidebar you can choose to create a public or a private event. Keep in mind that a private event can be public, but a public event can’t be private later on.
How to create a public event
A public event is an event that can be accessible to anyone, that means on and off Facebook, it even can be discoverable in search.
In order to create one, you will have to add the details of the event on the sidebar, information such as the name of the event, date, time, and location among other data.
In case you want to hide the guest list, you will have to uncheck the box that says “display guest list”.
A great quality of these public events is that you have the option of adding SEO information like category, description, and keywords.
You can also choose to host the event from your personal profile or business page.
After making sure everything is just the way you want it, go ahead and click “create” to create the event or save it as a draft.
How to create a private event on Facebook
The only ones that will be able to see the private event will be those who have been invited. Facebook also has this option where guests can invite their friends and the admin can allow or deny their entry to the event.
The only way to create a private Facebook event is from a personal profile, which means that there is no way of creating a private event on a business page.
How to create an event from a Facebook business page
- Select the business account
- Locate the “Share” button and press “create event”
- Finally, add all the details like time, name of the event, and description.
Facebook also has a great feature where you can create recurring events by clicking the button “Schedule Multiple Events”, and under “Frequency” you can choose to make the event daily or weekly. If you don’t want your events to be weekly or daily, you then click the “custom” button on the calendar and choose your dates
4 examples to get you inspired
Still wondering how to create an event on Facebook? We share some examples to give you inspiration.
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Leeds Festival
You can check it out yourself, go to the Leeds Festival Facebook event page, there you will first see a video and a Book Now call to action. The idea behind this is to get the person excited enough to want to purchase a ticket.
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Egg London
This is a nightclub that uses Facebook for promotion. You see the style they have and how they have managed to generate six times more revenue just by using this social network.
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Paradise Wildlife Park
Uses the social network to invite followers all around the world to take a look at the park. The park’s team regularly live streams the animals and interviews, keepers, they also attract followers by using the hashtag #liveatthezoo as a way to promote their merchandise.
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London Coffee Festival
Made a free virtual event ahead of the in-person one. The event included talks with coffee entrepreneurs, a latte art throw-down, sharing fun coffee-themed videos, and the promotion of event sponsors and partners. The virtual event is a preview of what the attendees are going to get with the real live festival.
How could anyone have imagined that with the help of Facebook you now can reach a much much larger audience than you thought you ever could?
Facebook events are a great way of connecting with customers and promoting your business. There are many tools you can use to engage with people and increase ticket sales, such as calls-to-action, hashtags live videos, and Facebook ads. These events are easy to create and easy to cancel or delete in case you need to.
Hopefully, you found this article inspiring, and go make your own awesome events and attract new potential customers.
¿Do you need help with corporate events in social media? We are here
Here at Stringnet we can help you company to make reality memorables virtual events, including social media activations.
We have the technology, the crew and the experience. Contact us here.