Por stringnet
What is augmented reality? The augmented reality definition describes all technologies capable of incorporating virtual elements graphically into the real world. Since the objects, data, vectors, and images that the user perceives are positioned in the physical context that surrounds him, this technology allows unique interactivity with the environment, in real-time. Let’s take a look.
What is augmented reality? Here we tell you
Still wondering what is augmented reality? The ability to unite the virtual and the physical is one of the main attractions of this tool, this is because it can be adapted to any space and take advantage of all dimensions to increase the user’s perception, providing data of interest and assisting in their activities.
AR works with multimedia technology, 3D modeling, real-time tracking and registration of objects, intelligent interaction, image detection, and more. It overlays digital content and information on the physical world as if it were actually in the real world; everything is in the same space
Virtual and augmented reality offer the user a unique and interactive sensory experience through electronic and graphic devices.
Special care must be taken not to confuse augmented reality (AR) with virtual reality (VR) which, although they share a common evolution, offer different solutions.
The main difference between both technologies is that virtual reality seeks to immerse the user in a world that is 100% foreign to the physical environment, that is, it creates a completely new reality for the user. While augmented reality incorporates or adds virtual graphic elements to the real world.
In this way, AR does not seek to interfere with the user’s ability to interact with their environment, communicate with other people, and carry out their activities, but rather to enrich their perception of the real world with extra data in a graphic way.
Benefits of augmented reality
AR offers several benefits compared to more traditional marketing methods. By leveraging the benefits of AR advertising, outlined below, you can gain an edge over your competitors and make a big impression on your target market.
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Optimize the customer experience
The use of augmented reality in your mobile marketing strategy is a smart option to offer your customers a unique and highly attractive experience. Users spend less time and energy by not having to calculate if the product they want would fit in their space, plus apps can give users a clearer idea of how the product will look in their home. Mobile marketers need to consider the many ways AR can simplify the user experience. Offering users a streamlined option to plan their purchases, gives users greater confidence in the products they purchase and builds brand loyalty. This can also decrease product returns.
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Increase engagement
By including augmented reality in your mobile marketing strategy, you can boost user engagement. The interactive nature of augmented reality marketing keeps users coming back for more. You can also improve engagement by using AR marketing to let users try your product before they buy it. For example, allow customers to view your products in their personal spaces, even better if they can stand in front of them for added realism.
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Increase retention rates
Another benefit of augmented reality marketing interactivity is that users can be retained for longer. This can help increase brand recognition and monetization opportunities. Augmented reality offers tools that are especially useful for visualizing data since they activate the part of the brain in charge of spatial recognition, which allows human beings to understand complex concepts. faster and encourages greater retention.
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Geographic targeting can be used to increase sales
Mobile marketers are already using geolocation as a tool, and AR can take this to the next level. For example, mobile marketers using geo-targeting for their augmented reality marketing can help users find a store with a more engaging experience.
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AR presents different opportunities for customization
Armed with the right data, mobile marketers can deliver a personalized experience for potential customers through augmented reality. Personalization can have a huge impact on campaign performance, with 59% of shoppers saying they bought something as a result of personalization. Also, only 18% of mobile apps are personalized, so this is another option to stay ahead of the competition.
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Build brand recognition and user loyalty
Augmented reality is an excellent option to increase your brand recognition and encourage user loyalty. This is because AR experiences can be successfully shared on social media.
Augmented reality can also be a valuable tool for B2B marketing. For example, product demonstrations can be done with AR to better explain to companies what is offered. This is an excellent option to stand out from other participants at conferences and exhibitions where you need to attract attendees to your stand.
Augmented reality technology has revolutionized the virtual landscape. It is a digital version of the real physical world achieved through digital visuals and sound to immerse users through technology.
Companies getting involved in augmented reality have been growing and it is becoming more widely available to consumers. At the end of 2020, it was estimated that there was a total of 598 million active AR devices, and this is projected to increase to 1.73 million by 2024.
Do you think that augmented reality and your brand have nothing to do with it?
AR can help you to be memorable in the minds of your audience.
In Stringnet, we are a team expert in digital experience for companies. Virtual reality and augmented reality marketing, BTL, gamification, and among others technologies are our passion. We can take your brand to the nexte level thanks to hybrid experiences.
Contact us and let’s work on a plan tailored to your brand.