Augmented reality is a technology that superimposes digital information visually in the real world. This includes sounds, images, and text. The basic principle is to superimpose these elements in a way that expands the reality that can be seen through a digital device. Until recently it was a matter of science fiction, but today this tool has thousands of uses and in all commercial sectors like education, health, ecommerce, art, tourism and beauty. Augmented reality marketing is posible? of course it is! Let’s see.
Augmented reality marketing: what you need to know
Augmented reality strategies allow advertisers the ability to transform any static object into a different experience. Thus, print ads, magazine covers, or supermarket shelves become 3D experiences that are hard to forget. That’s how works the augmented reality marketing.
But, you must differentiate augmented reality from virtual reality. In virtual reality, the user is completely immersed in a world different from reality. This world has been created entirely by computers. Instead, augmented reality only adds or improves using digital overlays.
More and more brands are committed to incorporating this type of technology into their campaigns. It is a way to attract users to enjoy the integration between reality and the virtual world.
Augmented reality for marketing: 5 ways to use
There are many benefits of augmented reality in marketing and to inspire you, here are 5 exciting ways to use Augmented Reality in your marketing strategy:
1.- Overlay information
The first of the augmented reality strategies favor brands insofar as it allows them to develop a different offer.
AR can give customers a way to explore space. Users can have the opportunity to discover additional information by viewing any object or place.
2.- Virtual objects
The second augmented reality strategy allows communication between the company and customers. Above all, when it comes to users experiencing the service or checking the object that is offered.
For example, there are many brands that users can ‘see’ the objects. Augmented reality fulfills the purpose of bringing the product closer to the user.
By being able to check objects in this way before even buying them, users place more trust in the brand. The branding of the company increases progressively, to the extent that augmented reality is effective and works.
3.- User trust
However, other brands have also taken advantage of this technique within augmented reality strategies to bring their product closer to users. For example, some companies offer the opportunity for users who wish to try on their products.
Users check their design of them from the place where they are. In this sense, augmented reality not only brings brand products closer, but it does so anywhere in the world.
The number of buying and selling online is constantly increasing. More and more users decide to make purchases online. But precisely one of the most common problems is that users cannot check the layout of objects.
Augmented reality gives users security while they place their trust in brands.
4.- Digital packaging
Some brands forget that, in addition to taking care of the product or service, they also must take care of the delivery process. In other words, the packaging is a key form of communication with customers.
The packaging not only displays pertinent product information. A packaging that incorporates RA becomes a different interaction between brand and user. In this way, the packaging becomes relevant until it becomes the true protagonist.
5.- Mobile marketing
Although there are different mobile marketing strategies, AR is innovative and versatile, and prioritizes user interaction with websites, offering unique experiences that attract their attention, such as personalized simulations of product use. This will serve to stand out from the competition and be constantly in the minds of our customers when choosing between various options.
One of the best-known examples of AR applied to the market are QR codes, whereby by scanning a printed code with your camera, you can access virtual content with text, images, or links of any kind, such as interactive catalogs, or any platform that promotes a product or service.
Technology and the virtual world go hand in hand and impose new consumption habits on this world that are here to stay. Adding to this new reality will be the trend and will become a new challenge for 2022, which will make us stand out from the rest of the competitors.
It is clear that soon, AR will be essential to generate user satisfaction and will require more customization to achieve the loyalty we seek in customers.
There are various augmented reality strategies and all of them can be applied to the digital market shortly a marketing campaign through augmented reality can have its risks. Therefore, it is convenient to have experts to guide you along the way. Stringnet can help you lower those risks!
Are you interested in the benefits of augmented reality in marketing for your brand? Come to Stringnet
In Stringnet, we are a team expert in digital experience for brands. Virtual reality and augmented reality marketing, BTL, gamification, and among others technologies are our passion. We can take your brand to the nexte level thanks to hybrid experiences.
Contact us and let’s work on a plan tailored to your company.