Not long-ago brands have primarily relied on traditional marketing strategies such as paid advertising, affiliate programs and social media marketing. But nowadays with the boom of the metaverse marketers are exploring new and innovate ways such as the NFTs. But what are NFTs? can you use NFT in marketing? You will find out in this article.

What is an NFT?

Before we talk about NFTs in marketing, let’s recall what exactly NFTs are.

A non-fungible token can be broken down into:


Fungible means something interchangeable without affecting the singular worth. The commonly compatible products are traded out for one more indistinguishable thing in a fungible term.

So, the goods cannot be interchangeable since their values vary from one another, they can only be sold and bought.


A token in this case will mean “ownership” of extraordinary NFT items. Which means that you are able to tokenize many NFT at the same time, but one NFT can have only one owner. Also, a token is a type of virtual currency like any other. This means that NFT tokens are protected by the Ethereum blockchain, this is to protect an NFT’s ownership from copying of another NFT. Consolidating the terms non-fungible token, NFT implies an un-replaceable, exceptional thing safeguarded by the Ethereum blockchain. A NFT can’t be duplicated and has just a single proprietor at a time.

NFT in marketing: 5 creative ways to use it

Ilustration about NFTs in marketing

  • Gaming 

Cutting edge games are one of the top regions to advertise NFTs. This is on the grounds that famous games like Fortnight include nitty gritty illustrations and skins/outfits for their symbols.

This implies you can make and sell NFTs as advanced pets, avatar skins, and other virtual stuff utilized in gaming.

Additionally, on the grounds that games like Fortnight acknowledge crypto to purchase this attire or other virtual merchandise, gamers are probably going to put resources into these NFTs. In this way, you can showcase your NFT inside the game and make it a business model.

NFTs have now become standard, and the gaming business is in an exceptional situation to use these computerized resources and capitalize on the frenzy.

NFTs and gaming remain forever inseparable. Furthermore, the gaming business is using NFTs to showcase their games and items, yet to develop and cultivate an unwavering client base too.


  • Sell tickets

As of late, there has been a gigantic change in how individuals “pay” for merchandise. For instance, presently you can purchase a pass to your number one show or a game with a NFT utilizing bitcoin.

Regardless of the sort of occasion – studios, career expos, exhibitions, and that’s just the beginning – NFTs will act as virtual tickets.

Not to fail to remember the eye-getting, exceptional substance the NFT will reflect, making it one of the most mind-blowing advanced things to draw in the crowd. You can likewise plan a NFT for a melodic or game and have devoted fans arranging for a ticket.

Moreover, virtual NFT Tickets can likewise incorporate extra services, similar to beverages, feasts, or shirts. What’s more, not normal for a paper ticket that loses its worth the second the occasion is north of, a NFT will hold its worth.


  • Fashion industry

While the design business and NFTs probably won’t seem like the ideal fit, they could turn out to be a perfect pair.

What’s more, this is on the grounds that the style business is as of now ready to piggyback off the progress of NFTs in the gaming business.

For instance, computerized stages like The Fabricant Studio, will allow you to make your own advanced NFT clothing that clients can purchase for their advanced symbols in the metaverse.

NFTs and the metaverse offer style brands and planners the amazing chance to make, market, and offer virtual clothing to millions, and possibly billions, of individuals who maintain that their advanced symbols should be decorated in the most stylish trend patterns.


  • Product pre-orders

Every company and entrepreneur would like to have more pre-orders of their products. This not only helps with cash flow but it’s also a great way to gauge the public’s interest.

An exciting example of how NFTs can be used in pre-orders is with Gary Vaynerchuk. Gary Vee came up with a compelling offer that NFTs lovers couldn’t refuse.

What was the offer? Well, for his latest book by him, Twelve and a Half, every twelve books were purchased, the customer would get one of Gary’s highly coveted NFTs.

This strategy was so successful that the presales of his book caused the release date of his book to be pushed back by two weeks.

At the end of the day, Gary ended up selling one million books all by using NFTs. And this also set a sales milestone of one of the largest advance orders of a book in a 24-hour period.

No doubt other companies and entrepreneurs have been inspired by Gary’s NFT marketing tactic and it’s likely that we’ll see more pre-launch strategies like this in the future.


  • Support a good cause

It’s at this point insufficient for an organization to sell quality items at serious costs. If organizations have any desire to win the hearts of their clients, they should uphold worthwhile motivations and reward their networks.

Truth be told, a detailed 84% of recent college grads say they would prefer to help marks that have solid qualities and proposition straightforwardness.

Furthermore, organizations are tracking down one of a kind and imaginative ways of cultivating entrust with their clients. 

Indeed, even causes are beginning to team up with superstars, artists, competitors, and other powerhouses to make and sell their own NFTs.


NFT represents a non-fungible token intended for selling and buying purposes. NFTs just have one proprietor, and the Ethereum blockchain gets the copyright claims.

NFTs furnish organizations with a better approach to showcase their business, advance new items, and contact new crowds.

A portion of the businesses that are executing NFTs into their promoting techniques incorporate gaming, design, and distributing, just to give some examples.

Whether NFTs are a reasonable long haul promoting system is not really set in stone, and the truth will come out at some point on the off chance that NFTs are staying put.

One thing is for sure, there is a ton of consideration and premium in NFTs, and a few organizations are beginning to see the advantages of executing NFTs into their marketing plans.

Are you interested in an NFT marketing strategy for your brand?

In Stringnet, we are experts in experiencial marketing, virtual and augmentes reality, hybrid experiencies, videomarketing, metaverse and more. We can make a customized NFT marketing strategy for your company.

Do not stay behind and implement it in your business, take advantage of the fact that not many companies have launched these routes yet, but there are more and more.

Contact us here and let´s get started.