Choosing to purchase a place that you can call home is a very serious matter for any of us. Each one of the clients have their own preferences when it comes to house tours and state agents, which is why it can be difficult for the real estate agent what approach to pick for each customer. Virtual Reality estate agents are the answer, we tell you why.

How can virtual reality be used for real estates?

First you might wonder, how does virtual reality can be used for real estates? Real state VR can be a complete immersion experience, specially when paired with for example a VR headset. Although augmented reality can also add a digital element to a smartphone or an iPad. Both can help for example, to allow buyers to experience a space before construction completion.

Virtual property showcases

As mentioned above, with the help of VR headsets is all you need for a virtual showcase. Most importantly, customers can visit many properties with moving an inch. There two 3D types of virtual tours you should know about:

1.- Guided tours: These are similar to the traditional real estate promotional videos, but with VR, the guided tour can be entirely virtual, or it can be a 360° video.

2.- Interactive tour: With this type of virtual tour, the consumer has the option to interact with the properties space by clicking a preferred spot in the field of vision, creating a more immersive and interactive experience.

Virtual staging

A customer will likely choose or like better a version of the property which is already furnished, to set themselves in the experience of already living there. This means that a staged home will sells for 17% more on average and 87% faster. With VR there are endless ways to stage and furnish a property according to the customer likings. 

Architectural visualization

This modern modality can turn a black space of land into an architecture using virtual and augmented realities. It benefits both real estate agents and possible buyers, since customers will know for sure if the investment is worth it and can help estate agents to reach more clients and close more deals.

Virtual commerce

With V-commerce the customer has total control of how they imagine their dream home, all they have to do is go into an online store and select the elements they want to see on their virtual tour, if they wish so, the shoppers can buy the selected elements. This way the customer can make all the adjustments they wish to do to the visited virtual spaces. In this sense virtual estate agents can also work hand in hand with home décor retailers to create a partnership.

Benefits and usages of virtual reality for real estate agents:

We will tell you about all the benefits and usages of this high tech in the following:

1.- Fewer trips to the properties: when a real estate agent has to manage many properties, taking trips back and forth can rob the agent a significant amount of time, but a virtual reality real estate can solve to problem with a digital model of the houses.

2.- Window-shop real estate VR: this modality gives the shoppers the option to examine the properties from afar, which makes the customers feel less pressure to make a purchase and can be able to explore how much as they need and at their convenient time since they won’t need to go anywhere to see the properties.

3.- Reduced costs: One might think that creating a real estate VR would be very expensive, but the truth is that the costs can be recovered from the same app. Clearly fuel costs are greatly reduced for both parties, also, marketing, and promotional materials would be reduced as well. 

4.- Emotional connections: The realism of the experience can help consumers form an emotional bond with their new home, which is unlikely to happen from just a video of promotional photos of the property. 

5.- Unlimited customization: virtual reality estate agents can now customize their tours according to any and every target customer, like for example a change in furniture, lighting and facts about the property, there are endless possibilities. 

Virtual reality in the real estate industry has become the new trend among top agencies, having so many benefits how wouldn’t it? It saves times for all the parties involved, and the virtual tours of properties are available at any time of the day or night, and at any location where the customer is at.

We at Stringnet see it as a win-win situation and are ready to discuss your vision at any time. We can help you to reduce costs and differentiate yourself from other real estate competitors. Just let us know if you want to talk.