To create good BTL Marketing activations for our brands, it is necessary to learn from campaigns that have already achieved results. Far from copying from them, reviewing campaigns from other sectors allows us to gain inspiration, enrich and spark ideas, as well as gain new perspectives on creativity and strategy. All of this contributes to thinking outside the box and making a big impact on customers. Throughout this post, we will see examples of successful BTL (Below the line) campaigns.

SUCCESSFUL BTL MAKETING CAMPAIGNS THAT CAUSED HIGH RECALL AND IMPACT

Many of the activations on the list will give you valuable lessons in creativity, experience, and some of them will show you how to combine narrative with technological resources to provoke a positive response from your target. This is our selection of the finest BTL Marketing campaings:

1.- DISNEY SIDE

Can you imagine seeing your own shadow turned into an endearing Disney person?
In order to publicize its new “Disney Side” promotional campaign carried out in Disney World Resort theme parks, a curious activation was organized, where thousands of people in a shopping center watched as their shadows were transformed into charismatic characters like Mickey, Donald, Buzz Lightyear, among other cartoons.

Through a screen mounted on one wall, passersby watched as his silhouette took the form of beloved Disney characters.

The shadows mimic human interactions and gestures in real time. Both adults and children had a pleasant and fun experience.

At the end of the shadow experience, the characters’ bodies came out of the screen to live with the attendees, taking pictures and generating more empathy.

https://www.youtube.com/watch?v=Hd_2Y29_FLU&list=PLflf8xbnbx66e4L2VLkCFcCNRsNQOdrN4

2.- WILD LIFE – NATIONAL GEOGRAPHIC

National Geographic used Augmented Reality as a technological resource, in an amazing and creative BTL Marketing campaign in the United Kingdom.

Thanks to this technology, the organization managed to get thousands of people to “touch” wild animals, dinosaurs and even walk alongside an astronaut.

This activation shows us that technology helps us generate memorable experiences for attendees, leading them to be protagonists of scenarios that they would have thought impossible.

https://www.youtube.com/watch?v=xhYoRSXbQLs

3.- “DOLLAR DRINKS DAY” – MCDONALD’S

McDonalds removed the ice from its soft drinks to give them a new use: to create an ice sculpture with the emblematic “M” of its logo but with coins inside.

The campaign, which took place in Canada, was based on having passersby destroy the sculpture to obtain the coins.

Everyone who passed by joined forces to break the 8,000-pound ice sculpture. The objective was to promote its new Dollar Drink Days, a new drink from the fast-food chain that was sold at McDonald’s in Vancouver.

https://www.youtube.com/watch?v=8WMn5b53O6E

4.- “SHAKE A COKE” – COCA COLA

The day Coca-Cola decided to change its logo for the name of its customers in 2011, the world of advertising was never the same.

Something as simple as customizing your beverage containers with people’s names gives us a valuable lesson that we must have tattooed on our minds as BTL marketing organizers: put the customer at the center of the experience.

Implemented in 85 countries, this iconic campaign consisted of personalizing soft drink bottles with consumer names.

Buying a Coca-Cola was no longer a matter of refreshing yourself with its flavor, it became a constant search by people to find a bottle with their names.

If people couldn’t find a bottle with their name on it, they weren’t in shopping centers or supermarkets, they had the possibility of personalizing it in distribution centers.

To date, it is one of Coca-Cola’s most successful BTL campaigns, being remembered worldwide for its fury and impact. This activation reinforced the connection that the soft drink already had with its fans and encouraged people who had not even consumed it to start doing so. Making your audience feel special will always be a successful strategy!

5.- PROJECT GLASS- GOOGLE DAY

When augmented reality glasses hit the market, many people were curious to know what this Google device consisted of. So, the most famous search engine in the world decided to create Project Glass, a BTL campaign that allowed people to spend a whole day with the new device.

In the video we can accompany the user during their daily routine, appreciating messages and superimposed map route functions, messages and reminders, typical of augmented reality that consists of including virtual elements in real environments.

The video of this successful BTL campaign has accumulated more than 22 million views since its premiere in 2012.

6.- AUGMENTED REALITY EXPERIENCE – UBER

Augmented Reality has been implemented by a variety of brands for their BTL campaigns due to its disruptive, exciting and magical nature.

The app-based taxi service Uber used this technology to take people on a fascinating journey of interacting with wild animals inside a Zurich station.

People were able to virtually pet and take photos with wild animals such as towering elephants, leaping kangaroos and majestic tigers through an Augmented Reality screen. Uber does take us to any destination!

https://www.youtube.com/watch?v=bCcvEVyAXQ0

WE ORGANIZE BTL MARKETING CAMPAIGNS USING THE MAGIC OF TECHNOLOGY TO CREATE MEMORABLE EXPERIENCES

At Stringnet we combine technology with creativity to bring BTL marketing campaigns, events and launches to life. This way you can attract, surprise and retain your audience, making your target associate your brand with an unforgettable experience.

We create fantastic worlds with virtual reality and adapt it to the marketing and message of your company.

We design ultra-realistic experiences with augmented reality to surprise your audience.

We entertain and amuse your attendees with a wide range of interactive games with your brand logo.

We decorate and create dreamy atmospheres thanks to Videomapping.

Contact us here.