Augmented reality in marketing has become a powerful tool for presenting and promoting products and services. AR offers to users the possibility of applying superimposed information (images or text) on everyday objects. This allows people to interact directly with products, starting from a static object such as a tablet or smartphone.
It is, therefore, a new paradigm, still in a growth stage, which could bring many advantages and benefits to strengthen the positioning of our company and improve the image of our brand. Let’s talk about it in this article!
Augmented Reality in marketing: What is and how can we use it?
Before telling you what kind of uses you could give to augmented reality in marketing, it is necessary to know a little more about what it is and how this interesting digital tool works.
Let’s start by answering two basic questions:
What is augmented reality?
Augmented reality is based on a technology that mixes our physical environment with digitized objects. This mixture is carried out through static objects (tablets or smartphones). That is to say that, superimposed on everything that is captured by the screens of these devices, animations, objects, or texts that do not exist in the real world can be reproduced.
In short: augmented reality incorporates elements that do not exist in our reality and projects them onto what we observe through our tablet or phone. This allows us to reproduce interactive three-dimensional objects in front of us with a single click.
How does augmented reality work?
Augmented reality, as mentioned above, places all kinds of digital content in the physical environment. This mix makes everything look as if it really exists. These types of overlays are achieved thanks to three-dimensional multimedia technology. The goal is to generate a digital version of our real physical world, so that users can interact with virtual objects.
This technology, unlike virtual reality, transforms the vision of our environment through sensory impulses transmitted from a device. Virtual reality, on the other hand, uses software that completely replaces the real world with a simulated one.
Uses of augmented reality in marketing
Now, let’s get to know the 4 practical uses of augmented reality in digital marketing of products and services.
1- Promotion of virtual products
Augmented reality allows users to observe the world from a modified perspective. This aspect is exploited by many companies, especially in their marketing and advertising strategies. The idea is to make an impact on customers’ minds, generating in them the sensation of using the products without the need to go to a store.
In this way, interested customers can virtually explore the different features and benefits offered by a product. The important thing is that the digital version of the product is of excellent quality, so that, for example, textures can be observed, the color can be changed, etcetera.
2- Show geolocation data
Tourist companies, recreational sites, GPS-based applications, museums, restaurants, and even stores can benefit from this aspect of augmented reality. Thanks to this technology, users can be shown the path they need to follow to get to a specific physical location.
To perform this function, the customer will only need to focus on a specific site with their tablet or smartphone. These must have GPS and a digital compass. In this way they will be shown, through arrows and indications, the route they must follow to find your commercial establishment.
3- Display detailed product information
With augmented reality, once customers move to your store or establishment, they will only have to focus on a product with the camera of their device to access detailed information about it. It could even include animations and fun effects so that the images adapt to the specific time of year the consumer is in.
If you have a shoe store, one recommendation would be that, when the customer focuses on some type of footwear, the screen of the phone shows the materials used to make it, the size, which collection of the brand it belongs to, among other characteristics. Or when pointing at their feet, they can see what a certain model would look like on their feet.
4- Generate eye-catching advertising on Facebook
One of the companies that has currently benefited the most from augmented reality is Facebook. This application offers the option of creating dynamic and eye-catching advertising by implementing this technology.
When the user clicks on one of the ads, he will see an indication superimposed on the image or video. This will indicate information about the product. This type of eye-catching advertising can help you increase the number of followers and, therefore, your number of sales.
These were, then, the 4 uses of augmented reality in the marketing of products and services. We hope this information will be of great help to you when promoting your brand in the online market.
Are you interested in using augmented reality in your brand? We can help you
Do you have a company and would like to try the benefits of AR in marketing? Would you like your brand to be part of this trend?
Here at Stringnet you will find the support and guidance you need to implement in the best way this tool that is changing the rules of the game in the dynamics of digital marketing.
We have a team of experts in BTL marketing, metaverse, virtual reality, AR, gamification, internet of things and much more. We also advise on the implementation of augmented reality in the marketing of products and services.
Contact us and experience what this new technology can do for you and your customers’ experience!